The undeniable value of integrity in organizations

Having an attitude of integrity is crucial in business, and this importance is now further underscored by the growing popularity of artificial intelligence (AI). While AI offers efficient and effective operations to businesses, this development also brings ethical issues to the fore. Companies recognize that integrity is important to a company's long-term success and reputation. Why is this the case?

What does integrity mean?

Integrity is the quality characteristic of an individual to act honestly, reliably and ethically correct, even when no one is watching. This value involves adhering to moral and ethical principles and being consistent in their words and actions.

The new emphasis on integrity

Several corporate scandals have made headlines in recent years. As a result, public confidence in large corporations has declined. These events have led to a renewed focus on business ethics. Stakeholders, from customers to investors, now demand more transparency and accountability from organizations than before these scandals occurred.

Companies that value integrity often enjoy several benefits:

  1. Strengthened customer loyalty: Customers consciously choose brands that act ethically and also continue to make purchases from these companies.
  2. Higher employee satisfaction: Employees are proud to work for ethical organizations and they feel engaged. As a result, employees will also stay with these organizations longer than if this were not the case.
  3. Sustainable business success: By focusing on long-term values rather than short-term profits, companies promote healthier growth and stability that makes them last longer.

The role of employee surveys

Now that we understand why integrity is so crucial in the business world, the next question comes up: how can companies internalize this value?

This is where employee surveys play a crucial role. Actively including integrity-related questions in these surveys offers several advantages:

  1. Feedback from the front line: Employees are often the first to notice unfair or unethical practices. By surveying them, business leaders get a real-time picture of their organization's ethical health.
  2. Risk Prevention: Larger scandals in the future can be prevented by detecting integrity problems. By actively asking employees about their experiences and observations, companies can see what risks are involved and thus mitigate or even avoid them.
  3. Encouraging engagement: Employee engagement and satisfaction increases when employees are asked for their opinions and see that integrity is an important value for management. When management exudes integrity, employees are more likely to adopt it than when they do not.

Moreover, including such questions in employee surveys to staff signals that management takes the value of integrity seriously. If management exudes integrity, it will also positively influence employee integrity.


Having an attitude of integrity is not just a matter of "doing the right thing," but a strategic move for sustainable business success. By putting integrity at the center of employee surveys, companies can firmly embed this core value in their organizational culture, both internally and externally. This makes integrity, all in all, a core factor of a successful business.

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